Search engine marketing has been considered to be the form of internet marketing which helps to promote the website. The websites have been increasing its visibility over the result page of the search engine which has been principally through the paid advertisements. Search engine marketing has been incorporated with SEO that is with search engine optimization which has been easily adjusted and can be rewritten with the website contents. And also the search engine marketing that helps to improve the high ranking of its architecture in the page of the search engine result and then leads to page and then enhances with the pay per click. Through search engine optimization philadelphia there in the digital marketing companies getting growth over the marketing agencies and services.
The marketing of search engine: In the year 2007, the United States advisers have spent the united state dollar of 24.6 billion on the service of search engine marketing. In the year 2015, the united states have spent almost 100 percent of the sharing on the search engines accordingly, on Google with 73.7 percent, and with yahoo and bing, 26.3 percent of partnership has been accounted. Rather than the traditional advertising aspects, search engine marketing has been growing faster and rather than the channels of online marketing. With the search engine marketing vendor, the campaigns of the searches have been done directly and also with the tool provider of search engine marketing. The process of search engine marketing has been handled or organized through self serve or else with the help of the advertising agencies. As per the year of October 2016, the global search engine market has been played as a leading role with Google marketing with a share of 89.3 percent. And then after the rank of Google, with the share of 4.36 percent of market percentage Bing comes to second place. And then at the rank of three, with a share of 3.3 Percent of yahoo has been reached the place. Then with global use, the search engine named Baidu which belongs to china has been with the share about 0.68 percent of share and comes under the fourth-ranking.
History of search engine marketing: In the middle to the late 1990s, the number numbers of sites have been increased on the web. To find the information quickly, search engines have been invented to aids the people who are all in need of any of the information. After some of the cases, the search engine has developed from the business to aiding with financial support with the services. In the year 1998, the financial services have been invented that by the program of the open text which is named pay per link, and then it has been developed as goto.com. In the year 2001, the name of the website goto.com has been changed as an overture, which has been purchased by Yahoo! In the year 2003and then it has been offered with the pay search opportunities for the advertisers with the search marketing through yahoo. In the year 2000, the advertisements have been started appearing in the search results page which has been started by Google through the program of AdWords.